The difference between a beginner and a seasoned realtor is conversion rate, not lead volume. 30 inquiries: one closes 3, the other 0. Reason: process.
Step 1 - response time
A lead responded to in 5 minutes closes 4x more often than one in an hour. Solution: a ready WhatsApp message - "Saw your message, I'll call back in 30 minutes".
Step 2 - quick filter
Questions: when do you need move-in? How many people? Employed or student? Ready for deposit? Vague answers = won't close.
Step 3 - viewing
3-4 quality visits, not 8. Arrive 10 minutes early, open windows, lights, A/C in summer.
Step 4 - closing
"Available from July 1, month upfront + month deposit, year contract. Email contract tonight?" - closed question.
Step 5 - staying in touch
A lead from June 15 for September 1 is valuable - only if you remember to follow up July 15. Keep a list.
What not to do
- Ask for deposit before viewing
- Insist on phone calls if they prefer WhatsApp
- Open meetings with price
- Hide arnona/building fee
Tools that help
BuzzPost sends screenshots to Telegram. When a lead messages you, you see which group - amplify quality groups.
WhatsApp Business
Labels: "hot", "viewing", "closed", "follow up". Saves hours.
The ghost problem
Two messages are enough. Then - next lead.
Summary
Fast response + filter + clear close = 15-25% conversion. See how to write a listing. Support on WhatsApp 07:00-24:00.