A bad photo kills a listing even if the apartment is amazing. Without a strong main photo the post fades from memory in 2 seconds. A regular iPhone in 2026 produces good photos for most listings.
Step 1 - before shooting
Clean the apartment: personal items, family photos, laundry. Make beds, open curtains. A clean apartment on iPhone looks better than clutter on an expensive camera.
Step 2 - lighting
Shoot 9:00-11:00 or 15:00-17:00, when light is soft. Turn on all lights even in daytime. In a dark room - no flash, enable HDR in Settings.
Step 3 - angles
Hold the iPhone at chest height (not head). Stand in a corner, shoot toward the opposite corner. Don't shoot top-down (distortion) or bottom-up (shrinks the room).
Step 4 - order
Living room, kitchen, main bedroom, others, bathroom, balcony, facade. 3-4 shots per room.
Step 5 - editing
Brightness and contrast in Photos are enough. No filters - a renter arriving to a different reality loses trust.
Important note about BuzzPost
BuzzPost applies light auto-modifications to photos only on the Marketplace channel. On Facebook your photo stays exactly as uploaded. Don't expect improvement - it has to be good from the start.
Common mistakes
- Shooting against window light
- Using selfie camera
- Unmade beds
- Bathroom as the first photo - pick living room or balcony
Summary
iPhone + light + order = 5x more responses. See how to write a listing and pricing.