Facebook ranks posts by first-hour engagement. Posting during your audience's peak can double your reach.
Schedule - Israel time zone
- Haredi / young families: Sun 21:00-23:00, Thu 13:00-15:00.
- Students: Mon-Wed 12:00-14:00, Sat after Shabbat 21:00-24:00.
- Tech workers: Mon 08:00-09:30 (office coffee), Thu 17:00-19:00.
- Russian speakers: Sun 19:00-21:30 (peak in Russian rental chats).
- Tourists / short stay: Tue 22:00 local (overlaps US morning).
Why not Friday evening
In Israel, listings posted before Shabbat lose 14 hours of engagement before the audience returns. Facebook's algorithm registers a low early score that sticks to the post.
How BuzzPost handles this
You can schedule posts in advance on a custom timetable, and define a "do not post" window around Shabbat or holidays. Rotation spreads posts over an hour or two so it doesn't look spammy. See Marketplace tips.
Personal test
Post the same listing at two different hours, count likes after one hour. In two weeks you'll know your own peak.