Yad2 was for years the leading platform for renting flats in Israel. In 2026 the picture has shifted - Facebook now overtakes it among younger renters.
Why migrate
Tenants under 35 spend hours a day on Facebook, not on Yad2. Anyone not posting on Facebook loses that audience entirely.
Keep Yad2
It is not either-or. Yad2 still matters for older audiences and precise filter searches. Better to maintain presence there in parallel.
Format differences
- Yad2 - technical and structured description
- Facebook - short, human story with strong photos
- The same flat needs two different texts
Posting frequency
On Yad2 a weekly refresh is enough. In Facebook groups you must post daily, on Marketplace every day or two.
How BuzzPost helps
The software handles the Facebook side automatically - posts to groups, runs Marketplace, keeps the right frequency. The client only stays in charge of Yad2.
Time savings
Without a program, managing all channels takes about two hours per day. With the software - 10 minutes, just to refresh the text from time to time.