What is a Facebook program? At its simplest - software that drives a browser and performs the actions a person would: opens a group or Marketplace, opens the composer, types the text, uploads photos and clicks post. No magic, and no secret access to Facebook.
This article covers how a Facebook software actually works, how a groups program differs from a Marketplace program, and what separates a program that runs quietly from one that gets your account banned.
Why a program rather than the API
Facebook's Graph API lets you publish to a business page you own. It does not allow posting to groups or to Marketplace - Facebook closed that deliberately. So a real estate software, or any posting software, has to work through a real browser.
Groups software vs Marketplace software
Two entirely different tools, and most providers only offer the first.
- A groups program - posts into groups you belong to. The audience is gathered by city and neighbourhood, and enquiries arrive in comments and messages. It works by day, when groups are alive.
- A Marketplace program - lists with a category, price and location. The audience arrives through filtered search. It works overnight: a listing posted at 03:00 sits at the top of the page when Israel wakes up.
The two channels complement each other. Posting to only one gives up half the enquiries.
What separates a good program from a dangerous one
- Pace - spread across hours with randomised delays, not a fast queue.
- Uniqueness - every listing rewritten before it goes out. The same text in thirty groups is the number-one cause of bans.
- Photos - a light change to the image before every upload, because every file carries a signature.
- Self-stopping - on a rate limit the software must pause by itself rather than keep retrying.
- Isolation - a separate browser profile per account, so accounts are not linked to each other.
Whose account does the software post from
The question that divides two approaches. Some services post from their own accounts - in which case the enquiries reach them, not you. In BuzzPost the software posts from your own account: you log in once yourself, and the account stays yours along with every enquiry it receives.
How to know the software really posted
After every post a screenshot goes to Telegram - you see the post itself, the group and the time. The dashboard keeps a full history of what went out and when. That is the only way to know for certain instead of trusting a report.
Frequently asked questions
Is a Facebook program legal?
Publishing your own listings in groups you belong to breaks no law, but it does depart from Facebook's terms. The risk sits on the account, which is why a human pace and unique content are a baseline requirement rather than a luxury.
How much does a Facebook program cost in Israel?
BuzzPost is ₪249/month for the first licence (up to two Facebook accounts) and ₪200 for each additional one, VAT included, no setup fee. See pricing.
Does the software work on Shabbat and holidays?
Yes, and it keeps posting when you are away from the computer. You can switch it off at any moment from the dashboard or from Telegram.