The "BuzzPost or Madlan" question comes up a lot. Short answer: for most landlords, BuzzPost is the right choice - Madlan solves a different, narrow problem. Here's an honest comparison.
Where Madlan is strong (in some cases)
Madlan is an established Israeli brand with strong organic traffic, and when someone Googles for a property there's a chance they land on it. The platform offers neighborhood valuation data, transaction history, and buyer-side tools. But all of that is mainly relevant if you're selling a property, not renting. Their UI is polished and they have a mobile app, yet none of it pushes your listing to anyone proactively.
Why BuzzPost wins
BuzzPost isn't a board you wait for people to search - it's a program that posts your listing into the Facebook groups you chose, up to 15 posts per hour from 07:00 to midnight, meaning up to ~255 a day. The fundamental difference: your post reaches 10-50K members in their feed without them searching, whereas on Madlan the user has to come and look. For short-term rentals or attractively priced apartments, that generates faster reactions. BuzzPost costs ₪249 for the first licence (up to two Facebook accounts) and ₪200 per additional one - Madlan with extended visibility or promotion services runs substantially higher.
What it isn't
The groups software doesn't AI-rewrite each post (light variation plus a smart footer per group). You use your own Facebook account. We don't promise zero blocks or a specific tenant - we promise consistent posting with a screenshot of every publication sent to Telegram.
Add Madlan only as a complementary layer
You can post on both, but BuzzPost is the engine: BuzzPost on Facebook captures feed-driven discovery, while Madlan only tops up the narrow segment that searches via Google. The overlap is small, and the main results come from Facebook.
When Madlan alone might be enough
If you have one apartment every two years and don't mind a month-long close, Madlan alone can do. But if you're an active landlord with 3+ properties or want speed, BuzzPost saves significant time, and Marketplace adds overnight coverage.